About
Rock City Enterprises is a fourth-generation, family-owned hospitality company with over 90 years of continuous operation. Our story began in 1932 with the founding of Rock City Gardens, the legendary outdoor attraction perched high atop Lookout Mountain. Since then, we’ve grown into a diversified portfolio of beloved destinations and hospitality brands.
With around 300 partners (employees) across our businesses and managed contracts, we foster a workplace culture built on shared values. We are deeply committed to our team members and offer learning opportunities, scholarships, and defined pathways for personal and professional development.
As stewards of iconic attractions and distinctive hospitality experiences, we prioritize thoughtful growth, exceptional guest service, and long-term sustainability. We build lasting relationships with guests, partners, and vendors by aligning values, creating positive economic impact, and fostering a culture of appreciation, innovation, and proactivity.
Our Mission
To Create Memories Worth Repeating for Our Guests and our Partners.
Corporate Commitment
At Rock City Enterprises, we are committed to cultivating and protecting a set of timeless, foundational values that define how we work together and how we serve others.
These core principles shape every aspect of our organization and provide the groundwork for our continued promise to deliver exceptional guest experiences. They also guide our stewardship of what matters most—our people, financial health, physical assets, historical legacy, and our surrounding community.
Our values are more than words; they are the shared commitments that move us forward:
Proactivity.
Communication.
Innovation.
Appreciation.
Learning.
Accountability
